How La Jolla Beach & Tennis Club Modernized Operations with CourtReserve
Founded by F.W. Kellogg in 1935, La Jolla Beach & Tennis Club relied on sign-up boards and spreadsheets for reservation and member management well into the 2010s. Seeking a modern solution after member requests, they turned to CourtReserve.
98% member retention
6k+ active yearly members
10% sales revenue growth
How their Club Management Experience changed
Before CourtReserve
In-person sign-up boards causing chaos, conflicts, and confusion.
Mobile access requests from members.
Manually tracking and analyzing data via spreadsheets.
Alternative providers failed to meet needs.
After CourtReserve
Online court bookings ensure a streamlined, stress-free experience for members and staff.
Mobile app allows members to book courts, view invoices, register for events, and more.
Runs automated, in-depth reports and pulls data as needed to make informed business decisions.
Collaborates with CourtReserve to address challenges and implement tailored solutions.
More about La Jolla Beach & Tennis Club
Located on the coast of San Diego, California, La Jolla Beach & Tennis Club first opened as a private yacht and beach club in 1927. But after F.W. Kellogg purchased the land in 1935, he expanded the facility to include tennis courts, a swimming pool, and the Beach Club Apartments.
And so, he transformed the club into a premier oceanfront tennis resort and set the foundation for its future.
Today, the Kellogg family still owns and operates La Jolla Beach & Tennis Club, upholding a 90-year legacy of recreation and luxury.
Over time, the club has grown into an award-winning, multi-million dollar facility featuring 200 hotel rooms, 13 tennis courts, 5 pickleball courts, several restaurants, and a vibrant community of over 6,000 active members.
For years, the club managed court reservations with spreadsheets and in-person sign-up boards. Then, members began requesting mobile access to club offerings – leading the directors to try several club management platforms.
However, the solutions they tried proved restrictive – requiring frequent workarounds to meet their needs. As a result, the club began searching for a better fit.
The turning point came at a RSPA conference, where the La Jolla team met CourtReserve.
Impressed by the platform’s user-friendly design and fully customizable features, they were ultimately won over by CourtReserve’s collaborative approach and willingness to improve the system based on feedback.
Since adopting CourtReserve, La Jolla Beach & Tennis Club has enhanced member satisfaction by offering convenient and streamlined mobile bookings to all players. This upgrade resulted in a 10% revenue increase (a meaningful jump for a multi-million dollar club) – underscoring the club's stability and steady income.
Additionally, the club uses CourtReserve’s powerful data and reporting tools to make informed business decisions – including planning facility upgrades, court closures, and construction. They recently used this strategy to add 3 new pickleball courts based on engagement data and scheduled construction during low-usage times to reduce disruption to members.
With CourtReserve as a trusted partner, the club continues to uphold its rich legacy while delivering a consistent and modern experience to its members.
Why they chose CourtReserve
Intuitive mobile app
CourtReserve’s intuitive mobile app makes it easy for even non tech-savvy members to book courts, register for events, and manage payments – all from their phones.
Data-driven decisions
Run reports to analyze your club's membership, court usage, participation, revenue, and more. So, you can identify trends and make informed decisions about facility upgrades and programming.
Fully customizable
Our platform offers flexibility – meaning you can fully customize CourtReserve and its features to meet the specific needs of your club and its members.
Collaborative approach
We’re dedicated to continuously improving our platform with innovative features and partnering with clubs to create solutions that drive their success.
“I challenge any club to show me a system that's better than CourtReserve.”
Conan Lorenzo
La Jolla Beach & Tennis Club
Director of Tennis
La Jolla Beach & Tennis Club Case Study
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